Aesthetic medicine and treatments have primarily been the domain of female patients for a long time. However, that is beginning to change with male patients entering the space in larger numbers than ever. This shift can be attributed to various reasons, including the mainstream acceptance of aesthetic medicine led by providers like Sisu Clinic, the world's largest injectable aesthetic provider. Changing social norms also play a part; men, like their female counterparts, now desire to look and feel their best and are exploring options to present their best face to the world.
Do many men get aesthetic treatments?
The simple answer to this question is yes. The growth in the male aesthetic market sometimes surprises people. At Sisu Clinic, about 15% of our patients are currently male, a figure that has grown dramatically over the last few years. Male patients come to our clinics knowledgeable about the aesthetic treatments we offer and have a clear understanding of what treatments they are interested in. Specific concerns that bother them can often be addressed with quick, and often painless, in-clinic treatments.
Why are more men getting aesthetic treatments?
Partly, this is due to how people are increasingly self-conscious in a world full of camera phones, selfies, and Instagram. Men have also embraced health and fitness more than ever, making wellness a significant part of most people's lives. The desire to stay fit and healthy into their older years has become not just a want for many but a part of their daily lives. As we age, we start to both look and feel a bit more tired, especially from a facial perspective as we begin to see lines, wrinkles, and facial volume loss. Men are addressing these concerns with 'tweakments,' a term we use for minor adjustments that freshen the face using treatments like Anti-Wrinke treatments, Sculptra, and dermal fillers. Men now aim to lose their lines without losing their edge. The masculine aesthetic is one of balance while maintaining the sharp, rugged lines that typify the male face.
What are the main treatments men are having at Sisu Clinic?
The top two treatments for men across the Sisu Clinic platform are Anti-Wrinke treatments and Jawline Filler. Anti-Wrinke treatments is used to soften deeper lines, preventing them from getting any deeper and avoiding a furrowed look. We are also seeing male patients in their late 20s and early 30s opting for Anti-Wrinke treatments to prevent these lines from ever forming. Jawline filler is popular for sharpening the chin and jawline and helps accentuate the squarer, sharper male jawline. Using dermal fillers to balance the chin and jawline allows male patients to create a wider angle look, effectively harmonizing the face. We tend to avoid the 'Desperate Dan' look and aim for a more chiseled look that is noticeable but not overly done.
If a man gets an aesthetic treatment, will it look obvious?
This is often one of, if not the main, concern of male patients that come to Sisu Clinic. There is a fear of looking like Simon Cowell or a Ken Doll. Given that our two founders are male, they understand the wants and needs of male patients and get the fear factor of this. Our ethos at Sisu Clinic is always to enhance and tweak. We are not fans of the overfilled filler look or the frozen-face Anti-Wrinke treatments, so our results make you look better, not radically changed.
Are male aesthetic treatments approached differently than females?
Without a doubt, yes. The male anatomy tends to be bigger, stronger, both in terms of muscle and bone density. Physiologically, males tend to be more angular than females, and all of these factors are taken into consideration during your free consultation. The desire for total removal of lines and wrinkles in men tends to be less so than in females, and our aim is to soften these, not eradicate them. For filler treatments, we look to restore lost volume, but not too much, as grooves and creases in the male face tend to be more balanced than total removal of them.
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What is the typical age of a male getting an aesthetic treatment?
This varies a lot, from the preventative patients to those that have amassed heavier lines over time. Skin quality is now a big thing for men, and we work a lot with tissue modulators like Sculptra to improve tissue quality and elasticity. Sculptra is highly effective for leaner male patients in their late 20s right up to their 80s. The journey of the male aesthetic pathway is still in its early stages, but its adaptation is strong, and men are enjoying looking sharper and feeling better. One of our patients describes the feeling of getting his Anti-Wrinke treatments like wearing a new suit for the first time. It inspires confidence and gives a feeling of going out into the world with a fresh face, less tired, and more refreshed. Remember, there is no gym for your face, but there is a Sisu Clinic.
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